|
With an estimated 400 million Twitter users and an army of celebrity Tweeters ranging from Stephen Fry to Tiger Woods, the social media phenomenon is well and truly established as a daily communication channel for many consumers. This creates a real challenge for brands as they are often the subject of Tweets both good and bad. Whilst it’s relatively easy to monitor Twitter activity, taking appropriate and timely action is a more challenging task altogether. To address the issue and capitalise on the opportunity presented by this vitally important social media channel, the numero software platform now supports Twitter. Watch the video above to see how this integration enables brands to intelligently interpret customer Tweets, associate these with customer records and automatically trigger relevant action by call centre operatives and other company representatives. This functionality provides brands with an incredibly powerful business tool which can help protect brand equity, identify sales opportunities, enhance customer satisfaction and much more. Twitter integration is just one aspect of the numero software platform, which provides businesses with a complete multi-channel customer interaction management solution. Other things you can do with numero Social Media functionality |
||
|
|
|
|
|
|
Print This Page
Simon Khan’s social CRM lesson for business
Always a Chance to inspire
