Six ways to improve the customers experience

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Published on 31 January 2012 by in Thought Leadership

In today’s fast-paced, highly competitive markets, attracting new customers while retaining existing ones requires companies to try new approaches. It has become clear that in the Web-enabled world, customers expect a positive experience and outcome every time they contact a company. The discipline of customer experience management (CEM) helps companies respond to this challenge by allowing them to change the way they handle customer interactions as they happen.

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