Happy, ‘go-getter’, carefree Jenny is a student and shares a flat with her mates. Jenny is very ‘switched on’ to the internet, using it as a source of information, to conduct shopping and banking transactions and to communicate with her mates via Facebook, Twitter, MSN and others. She is very mobile and dynamic, and uses the internet on the go, via her iPhone – she is part of the ‘fire and forget’ generation, sending messages at a touch of a button, expecting a response without having to chase.
An example of Jenny & customer service
If Jenny’s new dress arrives at her mum and dad’s address the morning after a late-in-the-day online order (in time for her night out when visiting the family home), she’d love to send you a text applauding your sick (meaning great) service or post a tweet to the same effect on Twitter.
Watch a short video about Jenny |
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Simon Khan’s social CRM lesson for business
Always a Chance to inspire
