numero has compiled the findings of an in-depth study into the customer service expectations of different customer segments within a 16-page report. You can download the report free-of-charge for a limited period by clicking on this link or the image below. The report is essential reading for any senior manager involved in the provision of customer service to to UK consumers as it identifies the:
- Communication preferences of different segments
- Expectations of different segments with respect to customer service
- Do’s and don’ts when dealing with different segments
- Behavioural characteristics of different segments
The report builds on the profile videos numero has created to illustrate these segments. These can be viewed online via the links below:
- Jenny – the fire & forget consumerist
- Mike – the audit trail trouble-shooter
- Barry – the good old fashioned service lover
- Anne – the silver surfer
- Gary – the digital DIY dude
- Gordon – the grumpy old man
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