For over a decade numero has helped leading retailers to deliver superior customer service. In that time the seismic shift in consumer choice and shopping preferences has created a highly complex retail environment. The explosive growth in multi-channel retailing shows no sign of slowing and retailers have to adapt or die. Consumers continue to demand value while expecting the shopping experience to evolve to meet their need for choice, personal service and multi-channel engagement. The goal is to provide exceptional customer experiences, without breaking the bank. The prize is customer loyalty in a world where the only constant is the indisputable link between customer service and customer value.
The last decade of retailing is characterised by the growth of new channels (including online and mobile) and the inexorable rise in customer use of different channels to suit their needs. Most retailers have added channels incrementally overtime, creating silos of information and customer service that undermine the goal of providing a consistent brand experience. The challenge now is to bring everything together under a ‘single customer view’ that enables a seamless and efficient retail experience to be delivered.
numero360 transforms multi-channel retailing into omni-channel retailing, creating vast potential and opportunity for retail operators of all size and specialism. Designed from the ground-up as a specialist retail platform, numero interactive underpins the provision of consistent, engaging and informed experiences at every customer touchpoint – whether instore, online or on the move. With numero interactive in place, retailers have a single customer view spanning all channels of engagement – with insight on purchasing history, returns, marketing preferences, contact details and much more. The view of customer builds overtime with the addition of social media and customer interaction to enable the complete understanding of customer relationships.
With numero, retailers can embrace the complete omni-channel opportunity and influence shopping journeys across multiple channels. Armed with a deeper understanding of the customer and an appreciation of where they are in their shopping journey – including the identification via the numero platform of consumers when in store – retailers are perfectly placed to provide personalised retail experiences that makes the customer feel recognised and valued. These exceptional experiences provide the foundation for improved customer loyalty, brand advocacy and overall success in the new retail world.
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