With Knowledgebase CMS:
Transparently integrate personalised content
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numero’s knowledgebase features support for ‘template variables’, a feature that allows text or content to be dynamically substituted in whenever the content is used. This dynamic content is incredibly flexible. It can be based on:
It can even invoke numero’s business rules engine to process the available information and dynamically select the correct content to use – something typically done when deciding which up-sell marketing to include in outbound correspondence. The example video illustrates a simple case in which an outbound email blends a standard response template (for mail order good returns in this case) with a dynamically generated attachment – in this case, a returns authorisation address label. See what else you can do with Knowledgebase CMS here> |
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Simon Khan’s social CRM lesson for business
Always a Chance to inspire
