Camelot is a name synonymous with one of the UK’s best known brands, the National Lottery. Camelot is the business that manages the National Lottery infrastructure, designs new games, develops the marketing support for lottery products, provides services for players and winners, and runs the network that sells tickets to players in partnership with 26,000 retailers UK-wide. Camelot’s prime objective is to maximise returns to Good Causes in the most efficient and responsible way.
Paul Long, Head of Contact Centre Planning & Strategy, has this to say about their numero solution:
“With Camelot operating one of the most successful interactive lotteries in the world and The National Lottery website being one of the busiest e-commerce sites in the UK, we set numero a challenging project in providing our Contact Centre with a new, high-quality player email management system. From brief to delivery, we were impressed with numero’s flexibility which ensured that, with some great teamwork from both sides, the system was delivered on time and to budget – and successfully met our operational needs. The numero platform has enabled us to further improve the emails we send to our players – and has made it even easier for our Contact Centre operators to provide the high-quality level of service that National Lottery players expect”
Simon Khan’s social CRM lesson for business
Always a Chance to inspire
