For many successful organisations, brand equity is one of the most valuable assets they have. Clearly, most organisations recognise and take steps to develop and exploit brand in every customer interaction, not just on the web or in marketing campaigns but on all occasions.

It is very common for organisations to segment their marketing or operations through the creation of multiple brands and this multi branding generates a potential issues for the customer contact centres. The contact centre must recognise and preserve brand separation alongside CRM and marketing strategies that may wish to exploit cross-brand opportunities.

Featuring sophisticated brand recognition, preservation and marketing technologies, numero interactive is a fully multi-tenanted solution, meaning that a single installation of numero can support event the most complex multi-client, multi-brand outsourced contact centre operation with no brand leakage.

Furthermore, based on automated multi-brand customer recognition strategies and powerful business rules capabilities, numero is easily able to automatically implement sophisticated personalised response strategies based on both brand and customer attributes to preserve brand integrity.

With capabilities to either segregate or aggregate customers by brand, brand value optimisation strategies are even built into numero’s CRM – allowing for example, different and personalised promotions to be automatically incorporated in to outbound communications based on the customer’s brand usage and lifetime value.