With today’s report from Mobile Commerce Markets stating that over two billion mobile phone or tablet users will make some form of mobile transaction by the end of 2017, it comes as no surprise that Samsung have decided to release their first ever Christmas advertising campaign this year.
Samsung is launching its premier festive television campaign, portraying its products as an integral part of the Christmas season. Samsung’s campaign ‘All wrapped up early’ and ‘Christmas round ours’ have been shared across their social media channels today. ‘All wrapped up’ will be broadcasted for the first time on Television this evening.
The Galaxy Note 4 is the central focus for the ‘All wrapped up early’ campaign celebrating the brand’s flagship smartphone, whilst ‘Christmas round ours’ showcases the whole Samsung range and how all the family can use them.
Cheil UK executive director, Logan Wilmont, said: “Samsung’s first Christmas campaign was an exciting opportunity. It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today. Whether it’s TV’s or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecambe and Wise.”
A study from Strategy Analytics found that there will be 33 billion devices connected to the internet by the end of the decade with 12 billion online devices currently in operation, equating to 1.7 items per person.
As mobile devices and technology become increasingly available and accessible this will enable brands to enhance their customer experience offering, as convenience remains at the forefront for consumer satisfaction. IMRG chief information officer Tina Spooner said earlier on in the year, “Often we browse on our smartphones during our morning commute and ‘sofa surf’ in the evenings on our tablet devices. With mobile and tablets now accounting for almost 4 in 10 visits to e-retail websites and 27% of the UK online retail market, we expect growth to continue.”
numero believe that, with online shopping having become part of our everyday lives, the growth levels being seen in the mobile technology market won’t be slowing down any time soon. Brands should take advantage and embrace m-commerce as part of their omni-channel offering.