Social media will be remembered as the biggest development of the past decade. Yet its use during office hours is still often viewed as a waste of the employee’s time and a drain on the company’s profits.
A study released by Samsung Electronics found that of 4,500 office workers whose access to Facebook is restricted, 41 per cent admitted to still accessing the site.
The fact is that social media is now being used more openly in the office than ever before. Even with company rules and restrictions in place, employees are still likely to visit social networking sites during office hours. Is this a cause for concern for companies? Not necessarily.
Employees who use social networking sites are more likely to carry on working once they get home, whether responding to emails or preparing work ready for the following day. The use of social networking sites also breaks up the working day for many employees into manageable segments. This improves levels of concentration and may lead to better productivity.
For customer-facing employees in particular, this morale boost can lead to significant benefits for the business. Motivated employees are likely to better represent the brand’s values and take the time to offer consumers a superior level of service.
It is therefore in an employer’s interest to allow staff access to these sites. Placing trust in employees to browse their feeds before taking on the next task can improve the relationship between the two sides. We are now living in a much more socially led society and employees don’t want to be cut off from their friends, family and loved ones between office hours.
numero believe it’s time for a big shift in companies’ attitudes to social media. Employees now want to be connected 24/7 and giving them the freedom to use sites responsibly can improve morale and increase productivity.