Customers now have the opportunity to shop across multiple channels anywhere at any time. With omnichannel retail fast becoming the norm and consumer expectation becoming increasingly demanding, to meet the expectations of today’s customers, retailers must focus on sharpening each aspect of their services.
Consumer technology is advancing more rapidly than most retailers can integrate it within their businesses, making customer expectations even harder to meet, that’s why the Customer Experience Exchange for retail exists.
The exchange, which was held earlier this week, discussed the practicalities of maximising a seamless omnichannel environment for consumers. Below are some key take aways from the exchange.