How small businesses can take advantage of mobile

Published on 30 May 2014 by in Latest News

small business mobile customer service How small businesses can take advantage of mobile The mobile medium offers many benefits for small businesses. From applications to social media, there are a number of cost-effective ways for an organisation to take advantage of the increasing proliferation of customers using their mobile to shop and interact with companies online.

Mobile applications

Mobile apps through iOS or Android can generate significant results for small businesses. Indeed, 89 per cent of time on mobile is spent accessing applications. The platform can be a significant revenue stream for businesses looking to take advantage of an increasingly mobile audience.

Mobile-friendly websites

Data from the Office of National Statistics found that 53 per cent of the population in the United Kingdom uses a mobile phone to browse online. According to the organisation’s International Access report from 2013, 72 per cent of those users buy goods or services through these devices.

By offering a mobile website, small businesses can offer browsers a user-friendly experience. According to Google, 67 per cent of customers are more likely to buy a product if presented with a mobile site. Conversely, 48 per cent of users said they felt frustrated when they visited a site not optimised for mobile phones.

small business mobile CIM How small businesses can take advantage of mobile

Writing on the Google Mobile Ads blog, Masha Fisch said:

“Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.”

Social media

Small businesses should look to capitalise on social media, using the channel to promote their products and services. 80 per cent of Twitter’s audience access the site via mobile, while four in ten social media users have purchased an item after sharing the product online. Furthermore, a massive 78 per cent of consumers state companies’ content on social media impacts on their purchasing decisions. Social media is also a cost-effective way to manage customer service enquiries; 18 per cent of Facebook users say they use the service to ask questions regarding products and services.

You can read numero’s  services page for more information on how to make the most of the mobile medium.

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