Last week, Japanese firm Fujitsu announced the development of a prototype touchscreen tablet that simulates the texture of the image appearing on screen. The haptic technology, revealed at Mobile World Congress, conveys the smoothness or roughness of the image on screen, leading many to speculate on how this advancement could be applied.
The touchscreen, which has interesting implications for online commerce, uses ultrasonic vibrations to convey tactile sensations between the display and the user’s finger. You can watch a video of the technology in action below, via MarketingWeek.co.uk.
The technology opens up possibilities for those working in online retail, offering shoppers the potential to ‘touch’ items before purchase, potentially reducing the cost from returns that businesses have to deal with from unhappy customers.
Taking place over four days in February, Mobile World Congress offered businesses a crucial insight into the evolution of mobile and online behaviour. The event highlighted the growing market for mobile shopping, whereby sales from smartphones were expected to reach $700 billion by 2016, as well as promoting emerging trends such as connected vehicles.
You can read more from Mobile World Congress in our infographic here.