MasterCard announces further mobile development

Published on 24 February 2014 by in Latest News

mobile wallet customer experience MasterCard announces further mobile development MasterCard has announced further intentions to develop its mobile offering with the purchase of mobile wallet company C-SAM. The news, revealed during Mobile World Congress, is intended to increase the development speed and deployment of the financial brand’s mobile wallet and payment offering.

Speaking about the deal, Ed McLaughlin, chief emerging payments officer at MasterCard, said:

“Consumers today are living digital lifestyles, shopping in new ways using a range of new products and devices.”

He continued:

“The deal will help us launch a wider range of mobile and virtual solutions better and faster – bringing convenience and choice to consumers, while adding value to our expanding partnerships with telcos, governments and merchants.”

mobile wallet MasterCard announces further mobile development

MasterCard also announced an upgrade to MasterPass, its mobile payments system, enabling customers to make in-app payments to partner organisations including Forbes and Starbucks.

The news from MasterCard comes as a leading financial marketer highlighted the need for banking institutions to respond to the evolving mobile demands of customers. As numero reported earlier in the month, Simon Pomeroy, head of digital and customer experience of New Zealand bank Westpac, suggested financial institutions turned their attention towards emerging forms of customer contact like mobile.

He stated:

“No matter where you live in the developed world, the issues customers have with banks are common and research shows that 71 per cent of people want to be able to do everything on a mobile device that they can on a personal computer.”

numero integrates with CDL to enhance multi-ch...

Customer experience specialist numero has collaborated with software house CDL, to enhance the insurance shopping experience through int...

Press Release: Callcredit Information Group Ac...

Callcredit Information Group, backed by private equity firm, GTCR, has acquired numero, the customer experience management specialist, i...

3 Customer service trends providing great customer experiences

3 Customer service trends providing great cust...

3 Customer service trends providing great customer experiences

Google Buy Now button coming soon

Google Buy Now button coming soon

Google Buy Now button coming soon

1  2  3  4  

Hide>

© Copyright 2017 numero | All Rights Reserved | Registered in England & Wales 04127933 | Registered Office: One Park Lane, Leeds LS3 1EP | VAT no: GB775249202

do the right thing