Online retailers prepared for a dramatic increase in web traffic this week, as UK consumers flocked online to participate in Cyber Monday, traditionally the first shopping day after payday in December.
A report from research house Experian predicted that retailers in the UK could expect over 115 million visits during the day, with over 15 million hours spent by shoppers over 24 hours. It is thought that Cyber Monday will be the biggest online shopping day for retailers before Christmas Day.
The news follows a survey from Tradedoubler which predicted that retailers would see a record year for tablet sales on the Sunday preceding Cyber Monday. The research, which analysed online sales from 2012, forecasted a growth in customers using their tablet devices for purchases via an iPad or similar device during the weekend. Tablet shoppers made up 74 per cent of mobile sales on the same Sunday in 2012.
Speaking about the research, Neil Ranatunga, head of mobile UK and Ireland at Tradedoubler, said:
“Tablets are the ultimate device for making those convenient purchases while chilling on the sofa, and Sunday is typically a relaxing day. Therefore, retailers must plan and map their advertising strategy against consumers’ purchasing habits to target tablet users over the busy festive cyber period.”
The record-breaking predictions from Cyber Monday highlight the need for online retailers to ensure integrated customer contact points across different channels. Indeed, James Murray digital insight manager at Experian Marketing Services, commented:
“Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this Christmas.”
You can see more about the importance of differing customer contact points across the numero website.