Recent research by a global leader in digital analytics has revealed mobile and tablet shoppers in the US spent over $10 billion in the first half of 2013.
According to the survey by comScore, consumers are shopping online more than ever before, and mobile is driving an increasing proportion of these e-commerce sales. The survey, which monitored retail spending among customers in the US, showed e-commerce sales reached a staggering total of $10.6 billion in the first two quarters of 2013, with mobile contributing 9.5 per cent of these sales.1
Although figures illustrate that desktop devices still represent 90.4 per cent of online spending, smartphones now drive 6 per cent with tablet shoppers making up the remaining 3.5 per cent.
Gian Fulgoni, CEO of comScore stated that, “While mobile devices are already extremely influential in the overall buying process, they are also beginning to drive a meaningful percentage of digital commerce”.
With further growth expected for the remaining half of the year, comScore expect total m-commerce sales for 2013 to exceed the $25 billion mark.
Commenting on the emerging m-commerce trend, Gian Fulgoni affirmed: “One out of every ten consumer e-commerce dollars is now spent using either a smartphone or a tablet, and growth in this segment of the market is outpacing that of traditional e-commerce by a factor of 2.”
With consumers adopting mobile shopping at such a rapid rate, it is essential that retailers embrace this trend and ensure their services are optimized for a mobile market.
Beyond adapting sales channels for mobile browsing and purchasing, though, businesses should also ensure every aspect of their offering is catered to a mobile market, including customer service. Through multi-purpose mobile sites and applications, companies have the opportunity to service all customer needs in one location in order to develop a more convenient, engaging customer experience.
For further information on adapting your customer communication channels to the mobile age, contact numero.