eBay has announced a trial scheme in partnership with fashion app Dressipi to offer customers a highly personalised level of service when shopping for fashion items.
Commenting on the collaborative initiative, eBay’s Director of Relationship Marketing and Loyalty, Eben Sermon, reports;
“eBay is dedicated to delivering innovations that can inspire and personalise the eBay experience to allow shoppers to connect with the items they love in new and engaging ways. We are committed to making eBay a great place to shop and we are excited by this latest pilot.”
The six month scheme will require consumers to input their shopping preferences and personal details in a ‘Fashion Fingerprint’ survey, covering categories including favourite brands, confidence levels and body shape. This information will then be used to create a virtual personal stylist service, displaying recommendations for products that fit each customer’s individual tastes. Users will also have the option to further tailor the accuracy of these product suggestions by signalling whether they like or dislike the fashion items returned by the service.
As Dressipi co-founder Donna Kelly recently explained to Internet Retailing Magazine;
“We believe that personalisation is the future of ecommerce. In an environment where choice is near infinite, the retailers who prosper in the future will be those who use a combination of editorial judgment, customer insight and sophisticated algorithms to help the consumer narrow down the selection of goods to those that they like and will want to buy.”
This latest scheme by eBay follows a similar initiative from shopping centre brand Westfield London, marking a trend towards letting consumers themselves decide what information to share with brands. By putting control into the consumer’s hands in this way, retailers can offer a more tailored level of service without the risk of being seen as intrusive.
For further information on offering customers a more intuitive level of customer service to meet their own specific needs, contact numero.