Smartwatches offer new CIM opportunities, but may be surpassed by Google Glass

Published on 07 August 2013 by in Latest News

smartwatch customer service Smartwatches offer new CIM opportunities, but may be surpassed by Google Glass

Patent drawings of Samsung’s proposed smartwatch have stirred up debate this week over whether the technology is set to revolutionise communications.

With several leading brands already developing smartwatch models, technological research firm Canalys has already proclaimed that smartwatches will rapidly become popular in the consumer market. The research body predicts unit sales will exceed five million by 2014, despite 2012 sales of just 330,000 units.

As Chris Jones, analyst at Canalys, affirms, “Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets.”

Jones goes on to explain how this shift in technology could be beneficial for brands looking for new ways to enhance the level of service they offer their customers, particularly within certain sectors, stating;

“Software platforms tied to smartwatches will also be a tremendous opportunity for developers to write apps in categories such as health and wellness or sports and fitness.”

Through constant skin contact, smartwatches could theoretically monitor factors such as temperature and heart rate to offer the wearer insight into their physical well-being. Health industry brands could then use this capability to offer personalised recommendations based on the user’s individual statistics, such as a gym group offering tailored workout and diet plans.

However, critics have questioned the appeal of the smartwatch’s limited screen size, particularly since experts suggest Google’s digitally connected glasses may be released within the next year. “There was much more interest in smartglasses,” admits Francisco Jeronimo of market research firm IDC, who conducted a survey into consumer perceptions of pioneering technology. He added that, “The small screen size means many of the suggestions didn’t seem relevant.”

To learn more about the opportunities new technology provides for brands to better connect with their customers, contact numero.

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