Teaming up with AR mobile application Blippar, Argos will allow customers who have downloaded the app to scan products within the physical catalogue to view additional information via mobile devices. This marks part of a wider brand initiative to transform the catalogue retailer into a digitally-led business, with a strong focus on the growing mobile market.
As Argos’ Digital Director, Bertrand Bodson, explains, “Using Blippar’s image recognition platform, we’ve been able to build a bridge between our traditional physical publication and the digital world. It’s about creating a more interactive and joined-up shopping experience for our customers and we’re very excited to see how they respond.”
Once directed to the website through the app, customers will have the option to discover further details about each product, reserve items for collection or purchase products for delivery. This gives each consumer the opportunity to choose the channel that best meets their needs, creating a more convenient customer experience. Beyond this though, the scheme opens up further possibilities for the Argos brand to reduce the burden on its customer service staff.
Argos already operates a comprehensive question and answer service on its online site to enable customers to deal with queries without having to make direct contact with brand staff. If the retailer were to also feature a link to these product-specific questions when a user scanned the relevant catalogue listing, this proactive step could reduce the volume of both post-sale customer service queries and product returns.