Argos launches augmented reality catalogue service to offer shoppers a more connected multi-channel customer experience

Published on 26 July 2013 by in Latest News

argos customer service Argos launches augmented reality catalogue service to offer shoppers a more connected multi channel customer experienceUK retail chain Argos has announced plans to implement a pioneering scheme that will use augmented reality technology to better connect the brand’s catalogue and online website.

Teaming up with AR mobile application Blippar, Argos will allow customers who have downloaded the app to scan products within the physical catalogue to view additional information via mobile devices. This marks part of a wider brand initiative to transform the catalogue retailer into a digitally-led business, with a strong focus on the growing mobile market.

As Argos’ Digital Director, Bertrand Bodson, explains, “Using Blippar’s image recognition platform, we’ve been able to build a bridge between our traditional physical publication and the digital world. It’s about creating a more interactive and joined-up shopping experience for our customers and we’re very excited to see how they respond.”

Once directed to the website through the app, customers will have the option to discover further details about each product, reserve items for collection or purchase products for delivery. This gives each consumer the opportunity to choose the channel that best meets their needs, creating a more convenient customer experience. Beyond this though, the scheme opens up further possibilities for the Argos brand to reduce the burden on its customer service staff.

Argos already operates a comprehensive question and answer service on its online site to enable customers to deal with queries without having to make direct contact with brand staff. If the retailer were to also feature a link to these product-specific questions when a user scanned the relevant catalogue listing, this proactive step could reduce the volume of both post-sale customer service queries and product returns.

For more information on how mobile applications can allow businesses to offer a more comprehensive level of customer service, contact numero.

numero integrates with CDL to enhance multi-ch...

Customer experience specialist numero has collaborated with software house CDL, to enhance the insurance shopping experience through int...

Press Release: Callcredit Information Group Ac...

Callcredit Information Group, backed by private equity firm, GTCR, has acquired numero, the customer experience management specialist, i...

3 Customer service trends providing great customer experiences

3 Customer service trends providing great cust...

3 Customer service trends providing great customer experiences

Google Buy Now button coming soon

Google Buy Now button coming soon

Google Buy Now button coming soon

1  2  3  4  


© Copyright 2018 numero | All Rights Reserved | Registered in England & Wales 04127933 | Registered Office: One Park Lane, Leeds LS3 1EP | VAT no: GB775249202

numero is part of TransUnion Information Group (formerly Callcredit Information Group). You can find out how we handle personal data across Callcredit Information Group in the privacy centre at: This includes information about how we handle information relating to consumers who make contact with us and our business contacts.