Restaurant chain Giraffe has launched a new mobile application this week, focusing on creating a more convenient and rewarding customer experience for its fans.
Speaking to Mobile Marketing magazine about the app, Giraffe co-founder Juliette Joffe commented;
“We are delighted to announce the launch of our new app with a clear focus on rewarding our loyal customers. We’ve tried to keep it as simple and concise as possible to appeal to a wider audience, whether they are popping in for a regular coffee or visiting us for a meal.”
Primarily serving as a virtual loyalty card, the Giraffe app will enable customers to scan QR codes on any transactions over £20 to collect points towards half-price meals or a free coffee. While many brands already offer a similar scheme, Giraffe have added an innovative feature by allowing app users to donate or swap rewards with other individuals via email. This option could generate substantial word of mouth for the brand and improve satisfaction as customers choose the reward option most suitable for them.
Rewards aside, the app also offers several other functions to assist customers, including the ability to make reservations, locate the nearest Giraffe restaurant and view menus, news and offers from the brand. Unlike some branded apps, each of these features serves a clear purpose for the consumer, creating an automatic way for the company to answer common queries that may otherwise take up customer service assistants’ valuable time.
Beyond fulfilling a need for the brand’s consumers though, this scheme will also allow Giraffe to more effectively gather data on each customer’s spending habits to better understand their needs. This information can then be used to tailor any future offers to each consumer’s preferences, which can then be delivered to them personally through the app.
Contact numero to learn more about how mobile apps can be used to create a more engaging, personalised customer experience.