Listening to the consumer leads to increased revenues, highlights report

Published on 17 May 2013 by in Latest News

listening to customer feedback customer retention Listening to the consumer leads to increased revenues, highlights report

The brands most effectively using customer feedback within their business are rewarded with 18.8 per cent year on year revenue growth on average, according to a new report by research body Aberdeen Group.

Having surveyed 366 businesses on their customer experience management initiatives, the report found the top 20 per cent ‘best in class’ brands significantly outperformed the industry average rate of 5.4 per cent.

Revealingly, these brands also benefited from a 91 per cent customer retention rate, compared to the 69 per cent industry standard. This, the report stated, led to sizeable cost savings since converting new customers generally requires a great deal more investment than retaining current ones.

Looking more closely into the customer experience strategies of the respondents, three key themes emerged that unite the top performers. Primarily, voice of the customer programs, used to capture feedback from consumers, must be formally included in the company’s business plan. This means taking a measured approach to ensuring customer sentiment is heard, whichever brand touchpoint the customer interacts with, and real steps are taken to act on that information.

The report discovered that, for the leading 20 per cent of companies, 53 per cent of queries are resolved on first contact. As the relevant figure for low-performing firms is just 12 per cent, the study’s results clearly underline the value of an effective customer support system for both the business and the customer.

Furthermore, the report found that companies must have a system in place to collate together customer feedback into a format all relevant members of the company can access to guide their decisions. On an individual customer level, this CIM tactic provides customer service assistants with a unique customer view of all previous communication with the brand. Finally, to create a dependable customer experience, brands must then ensure they deliver consistent customer service messages across all channels.

Follow numero on Twitter for further news on what leading brands are doing to improve the customer experience for their consumers.

numero integrates with CDL to enhance multi-ch...

Customer experience specialist numero has collaborated with software house CDL, to enhance the insurance shopping experience through int...

Press Release: Callcredit Information Group Ac...

Callcredit Information Group, backed by private equity firm, GTCR, has acquired numero, the customer experience management specialist, i...

3 Customer service trends providing great customer experiences

3 Customer service trends providing great cust...

3 Customer service trends providing great customer experiences

Google Buy Now button coming soon

Google Buy Now button coming soon

Google Buy Now button coming soon

1  2  3  4  


© Copyright 2018 numero | All Rights Reserved | Registered in England & Wales 04127933 | Registered Office: One Park Lane, Leeds LS3 1EP | VAT no: GB775249202

numero is part of TransUnion Information Group (formerly Callcredit Information Group). You can find out how we handle personal data across Callcredit Information Group in the privacy centre at: This includes information about how we handle information relating to consumers who make contact with us and our business contacts.