As the US Masters gets underway at Augusta, numero have created a new mobile-ready website for our sponsored pro-golfer, Jamie Donaldson, on his debut appearance at the tournament.
At age 37, Donaldson is in the form of his life, having won two European Tour Events within the past year, and is ready to take on the best in this week’s Masters event. As a sign of our on-going support for Donaldson’s promising campaign effort, numero have created a new website celebrating one of golf’s most inspiring personalities.
The site represents a portal for fans to follow Donaldson’s performance in the Masters and look ahead to any future golfing events in his career schedule. They can also look back to some of Donaldson’s previous achievements through a photo and video gallery of his greatest sporting moments.
Off the course, the site also offers a glimpse into another side of Donaldson’s life, with a section dedicated to his on-going charity work, helping to raise the profile of a very worthy cause. Similarly, a page showing all the latest activity from Donaldson’s personal Twitter account offers fans the chance to connect with their sporting hero on a more personal level. numero sees this as an especially crucial feature in today’s connected world, where consumers expect direct engagement with their favourite brands and role models to foster stronger loyalty.
Likewise, numero understands that with the rise of mobile, individuals expect a positive customer experience however or wherever they choose to connect with a brand, be it a company or a prominent personality like Donaldson. To serve this need, the new site has been fully optimised to deliver a convenient, rewarding experience whether viewed from a mobile device or desktop connection.
With work on the new site complete, the only thing left for numero to do is wish Donaldson all the best in his first ever Masters. Several members of the numero team have even flown out to cheer Donaldson on in person at what promises to be one of golf’s most hotly contested events in 2013.