Home retailer B&Q have taken a leap into the mobile space with the launch of a new customer loyalty app. The app, B&Q Club, allows customers to access exclusive offers in stores across the United Kingdom. Over 690,000 individuals are currently members of the retailers loyalty scheme.
The app, which is available for iOS and Android, provides customers with the opportunity to present a barcode in store at the point of sale in order to receive discounts on offer. The software also gives customers the opportunity to share deals via Twitter, as well as providing them with directions to the nearest store.
Speaking about the app, Steve Clark, finance and business services manager at B&Q said:
“We are acutely aware of how our customers are feeling the pinch, and this (app) is one way in which we can reward their loyalty and help make that hard earned cash go a little further.”
Here at numero, we’re always keen to see how retail chains are combining real-world membership schemes with the social and mobile platforms. The B&Q Club application follows in the footsteps of the successful Asda and Tesco Clubcard apps which also offered consumers offers and discounts via their mobile handsets.
However, over the coming 12 months, we expect to see more and more companies using the mobile and tablet platform as a method of combining data collected from customers in a physical store, folding in CIM data from app interaction. Indeed, we’ve already seen the likes of Dominos utilise the mobile platform to ensure customer data from their growing app audience is combined into the traditional CIM database from online and real-world interactions.
Visit the numero case study pages to discover more about our work on mobile CIM systems and why companies should be moving their attention to multi-channel customer experience.