Salford University helps local retailers improve the customer experience using mobile coupons

Published on 05 February 2013 by in Latest News

mobile technology consumer engagement CIM Salford University helps local retailers improve the customer experience using mobile coupons

The University of Salford has taken pioneering steps to set up a mobile coupon scheme with local retailers, facilitating a closer customer relationship between students and local businesses.

The University’s Marketing Manager, Helen Robinson commented on this innovative move, stating, “We’re excited to be the first students’ union to access this technology and anticipate that it will have a major impact for both students and local businesses.”

The initiative relies on mobile communications technology to contact students with targeted offers for participating stores in the Salford area through their mobiles. Customers can then redeem these offers by tapping their phone onto a small device installed at the checkout point of bars, restaurants and retailers within the scheme.

Robinson asserts that the decision to implement this type of program was a simple one for the University;
“Mobile is easily the most efficient and targeted way to communicate with our student community. So as well as keeping students up to date with all the Union has to offer them during their time at University the new app will help them get the best deals, both on and off campus.

Besides enhancing the customer experience for students though, local businesses are also set to benefit from the scheme.

“Until now, students’ unions, like other venues, have relied upon onerous manual processes to track the success of promotional activity,” explains Chris Pickford, Project Manager for the firm behind the technology, adding, “This simple in-store process also allows our clients to learn more about their customers and the success of offers more accurately.”

Given the mutually beneficial nature of this agreement, it seems likely many other community bodies will come to adopt similar schemes, resulting in a more connected, co-operative model for interacting with customers.

Visit again soon for further news on how cutting-edge technology is improving the shopping process for consumers and businesses alike.

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