Entertainment retailer Game has announced it will be launching a Rewards smartphone app this winter in order to better keep track of customer purchase history and improve its customer interaction management.
The move forms part of an overall attempt to concentrate on developing the high street chain’s digital presence, following a recent buyout by Game Retail Ltd. It will therefore merge the current loyalty schemes of group owned businesses Game and Gamestation.
The new app will integrate with real world transactions through the use of QR codes on products, which must be scanned by the store assistant at the point of sale in order for customers to accumulate points for rewards.
This then allows the retailer to automatically collate details of each customer’s spending behaviour into its CIM system. In the words of a Game spokesperson, the app will provide the company with, “purchase history data in one place so we can improve our customer service.”
‘Accolades’ have been integrated into the app to provide an additional incentive for customers to adopt the new system, to allow Game to collect CRM data on a larger proportion of its consumer base.
Additionally, the app provides a platform through which Game can send current consumers special offers. This is of particular significance given that the app is linked with Game’s CIM system, meaning offers can be tailored to each consumer’s preferences, based on their previous purchase history.
Beyond more accurate targeting, however, storing purchase history data within the company’s CIM system will also provide Game’s customer service operators with a more comprehensive view of each individual when dealing with customer queries.
Take a look at numero’s online resources on mobile CIM apps to discover more on how mobile customer interaction management technology helps businesses create better customer relationships.