Businesses are becoming increasingly aware of the numerous financial benefits a well-coordinated customer service relationship management system can bring.
However, one major point of consideration affecting business CRM strategies presently is the UK law that consumers must be allowed to view the data stored about them by a company.
A number of CRM systems have addressed a number of innovative ways to confront this problem. Tesco has already announced that it intends to offer its consumers a ‘simple, fun way’ to access their data, with its upcoming Clubcard Play scheme.
An alternate suggestion from the CRM industry has been to provide additional services for the customer, linked to a consumer data store, utilising information in a way which benefits shoppers personally.
The particular form these features might take would necessarily be dependent on the business in question, but in the case of supermarkets, possibilities include automatic social media, text or email alerts to remind customers when they are likely to be running out of a product, or to help them stick to a monthly budget. Still, the most effective solutions are likely to come from those with a thorough understanding of how their CRM systems operate.
To learn more about current developments in customer relationship management for business, take a look at our CRM software pages.