Twitter, the 140-character social network recently passed another milestone, recording a new record for the number of tweets published per day. The online platform now boasts over 400 million Tweets every 24 hours according to the site’s CEO Dick Costolo. Costolo was speaking at the Economist’s Ideas Economy: Information 2012 conference when he revealed the statistic.
The micro-blogging platform, which was launched in 2006, has grown to be one of the major social networks with over 100 million active users worldwide. The site has increased its user base by 70 per cent from the start of 2011 and, in the UK, boasts 10 million regular users.
Previously, we’ve spoken about the importance for companies to use social networks such as Twitter for customer service and customer experience management. The website provides consumers with the opportunity to interact with brands regarding enquiries and complaints and, as the platform matures, more users are expecting organisations to provide individuals with social media customer service. Indeed, the numero team have spoken at length about the need for social customer experience management CRM systems.
What’s more, Costolo also revealed that mobile users of the platform were outpacing those who update their status via a desktop computer. Indeed, 80 per cent of updates in the UK are posted via a mobile handset.
Costolo’s insight demonstrates that the increasing popularity of Twitter is twinned to the growing proliferation of smartphones. Handsets like the iPhone give consumers the opportunity to interact with brands regardless of the hour or location. As feature phones become less prevalent, we predict that more businesses will take these emerging trends into account and adjust their customer management experience software accordingly.