According to Juniper Research, more than 66 billion mobile applications will be downloaded per year by 2016. The investigation from the prestigious research institution found that over the course of the next five years, downloads of applications will more than double from the 2011 total of 31 billion.
The research also cast some light onto the consumer mentality of those who download applications for their smartphone, with 87 per cent of those apps selected being free in nature. Meanwhile, the research paper also speculated that by 2016, one in four app downloads would be via tablet devices.
Commenting on the statistic, Windsor Holden, author of the report, said:
“Consumers are now demanding 24/7 access to services — retail, financial, information, entertainment — wherever they are. As a result, brands that wish to remain competitive have turned to apps as part of an integrated multichannel distribution system: they have become a critical mechanism to increase engagement and reduce churn.”
The report comes as it was revealed by eMarketer that mobile ad spend, the amount of money companies commit to the format, was outperforming the revenue dedicated to the earliest period of online advertising. In a sign that mobile is becoming increasingly important from a consumer point of view, the ad spend of the format is predicted to reach $10.83 billion in 2016. As of 2012, more than 70 per cent of the smartphone market in the United States has seen at least one ad on mobile.