iPad 3 launch to continue growth of tablet computing

Published on 07 March 2012 by in Latest News

ipad 3 apple iPad 3 launch to continue growth of tablet computing

Apple are expected to reveal the iPad 3 today, the latest version of their ground-breaking tablet computer. The announcement, which takes place around 6pm GMT, will see Apple announce the features and the release date for the third incarnation of their tablet offering, originally released in April 2010.

Since the launch of the first iPad, Apple have shipped 55.27 million units of the tablet computer. In the fourth quarter of 2011, the company sold 15.4 million iPads and, overall, Apple owns a 90 per cent market share of the tablet computer industry. The firm’s dominance in the field looks set to continue; a recent survey from mobile advertising network InMobi found that 29 per cent of mobile web users intended to buy the latest iPad when it became available. More interestingly, 54 per cent of these respondents said that they did not currently own a tablet computer.

Speaking about the release of the iPad 3, Anne Frisbie, the managing director of InMobi North America, said:

“In terms of the iPad 3′s impact on the mobile industry as a whole, we definitely see consumer adoption of tablets contributing to increased mobile media consumption, as our recent Mobile Media Consumption Study shows that North American mobile consumers are already spending more time on mobile devices, versus TVs or PCs.”

Of course, the success of tablet computing has implications for companies hoping to capitalise on this growing market. More than 112 million Americans (over a third of the US adult population) now own a tablet computer and, in Europe, nearly 106 million consumers will own an iPad or its equivalent by 2016. With more consumers using tablet computers to purchase products and services, companies need to start putting plans in place to capitalise on this growing market, including tablet-optimised websites, bespoke applications especially designed for the platform and dedicated customer channels.

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