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The ’Voice of the Customer’ has become noticeably louder and more challenging as consumers expectations are higher. With 55 per cent of companies reporting their customers expect the same level of service across all channels including mobile, businesses need to keep up with demand. Customers now want to be able to deal with issues wherever and whenever they want at a time and place that is convenient for them. Forward thinking businesses now recognise that to meet this challenge they have to become much more…
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The majority of consumers use social media as a channel for customer service, according to a new study. The research from Zendesk, which collated data from several different sources, revealed that 62 per cent of users from sites like Twitter and Facebook had relied on the platform as a customer service channel, contacting companies in [...]
Read moreHere at numero, we’re frequently emphasise the importance of using new channels like Twitter and mobile to engage and interact with consumers. Yesterday, the Mobile Retail Summit took place in London. Featuring speakers from Debenhams and augmented reality application Blippar, key takeaways from the conference were posted onto Twitter by attendees. Here are a combination [...]
This week, Apple released their quarterly earnings, revealing that during Christmas period they had sold more iPhones per day than people born in the world. During Q1, Apple had sold 37.04 million iPhones, a total which equates to 377,900 models purchased every day during the 98 days of the first quarter. Comparatively, the world’s average [...]
Earlier this month, we set out our goals for 2012; our aim to grow as a company, to continue to develop our CRM solutions and to help even more companies to streamline their customer journeys. We also looked at what the New Year would bring for Simon Khan, the European Tour Professional and 2010 PGA [...]
The Android mobile platform is the most popular smartphone operating system in the United States, according to a new study from research house Nielsen. Statistics from the survey in Q4 2011, demonstrate that the operating system from Google, Android, now runs on 46 per cent of all smartphones in America. But the research also discovered [...]
In 2011, we were delighted to announce our sponsorship of European Tour Professional and 2010 PGA Champion Simon Khan. Our decision to sponsor Simon was a simple one as this international sports star embodies many of the core values we have at numero; dedication, passion and determination. We’re honoured to have a player of such [...]
New research has suggested that an overwhelming majority of telecom campaigns now incorporate mobile users into their advertising strategy. The research, undertaken by Millennial Media, discovered that 60 per cent of advertising campaigns which took place in November utilised mobile-only features to encourage consumer participation, a seven per cent increase month-over-month. The investigation went on [...]
The rising popularity of tablet computers, social media and online shopping was revealed this week after the release of the annual Christmas survey from eDigitalResearch and IMRG. The research, which surveyed 2,000 consumers and their online habits over Christmas Day and Boxing Day, primarily highlighted the growing use of tablet computers. The survey revealed that [...]
First TransPennine Express customers travelling to and from Manchester Airport can now use their mobile handset as a ticket. The feature, which has just been made available on the company’s TPExpress app, gives travellers the opportunity to plan and purchase tickets directly from their smartphone if journeying on direct rail routes to and from the [...]
To celebrate our sponsorship of Simon Khan, European Tour Professional and 2010 PGA Champion, we are proud to reveal a limited-edition collection of golfing goodies, an exclusive ‘improve your game’ presentation case especially made to celebrate our partnership with Simon. The case includes a Titleist Pro V1 (the ball choice of many pros on the [...]
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