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The majority of consumers use social media as a channel for customer service, according to a new study. The research from Zendesk, which collated data from several different sources, revealed that 62 per cent of users from sites like Twitter and Facebook had relied on the platform as a customer service channel, contacting companies in [...]
Read moreHere at numero, we’re frequently emphasise the importance of using new channels like Twitter and mobile to engage and interact with consumers. Yesterday, the Mobile Retail Summit took place in London. Featuring speakers from Debenhams and augmented reality application Blippar, key takeaways from the conference were posted onto Twitter by attendees. Here are a combination [...]
This week, Apple released their quarterly earnings, revealing that during Christmas period they had sold more iPhones per day than people born in the world. During Q1, Apple had sold 37.04 million iPhones, a total which equates to 377,900 models purchased every day during the 98 days of the first quarter. Comparatively, the world’s average [...]
The Android mobile platform is the most popular smartphone operating system in the United States, according to a new study from research house Nielsen. Statistics from the survey in Q4 2011, demonstrate that the operating system from Google, Android, now runs on 46 per cent of all smartphones in America. But the research also discovered [...]
New research has suggested that an overwhelming majority of telecom campaigns now incorporate mobile users into their advertising strategy. The research, undertaken by Millennial Media, discovered that 60 per cent of advertising campaigns which took place in November utilised mobile-only features to encourage consumer participation, a seven per cent increase month-over-month. The investigation went on [...]
The rising popularity of tablet computers, social media and online shopping was revealed this week after the release of the annual Christmas survey from eDigitalResearch and IMRG. The research, which surveyed 2,000 consumers and their online habits over Christmas Day and Boxing Day, primarily highlighted the growing use of tablet computers. The survey revealed that [...]
First TransPennine Express customers travelling to and from Manchester Airport can now use their mobile handset as a ticket. The feature, which has just been made available on the company’s TPExpress app, gives travellers the opportunity to plan and purchase tickets directly from their smartphone if journeying on direct rail routes to and from the [...]
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