Over one fifth of the UK population were predicted to head online on Christmas day in a hunt for seasonal bargains, according to new research.
The investigation from cloud computing company Rackspace found that 26 per cent of Brits would have been looking online for deals during the 25th. 21 per cent of those will be searching for bargains between 12am and 6pm on Christmas Day.
Speaking about the research, Fabio Torlini, VP of cloud at Rackspace, said:
“With many Brits expecting to be shopping around the clock on Christmas Day, it’s more important than ever for retailers to ensure the performance and availability of their websites, even while Santa does his rounds.”
The survey, which asked 2,000 adults about their online habits on Christmas Day, found that 27 per cent of those looking for deals planned to use mobile app voucher codes. A further 19 per cent would be using their smartphones for mobile-only offers.
The news that the UK will be flocking online over Christmas shouldn’t surprise many people. Online and mCommerce sales are expected to hit new records this year as customers turn to new channels. Consumer behaviour is gradually changing and, as Torlini points out above, those retailers who are prepared to offer their shoppers a clear online proposition will be those which benefit the most.