The continuing proliferation of smartphones became more apparent this week as Android Market, the app store for smartphones powered by the Google operating system, celebrated its 10 billionth download.
The announcement was made on the official Google blog earlier this week, with Eric Chu, director for Android Developer Ecosystem, commenting:
“One billion is a pretty big number by any measurement. However, when it’s describing the speed at which something is growing, it’s simply amazing. This past weekend, thanks to Android users around the world, Android Market exceeded 10 billion app downloads.”
Launched in October 2008, Android Market Place offers applications for every mobile running the Android OS. Upon its launch, only 2,300 apps were available to download. Currently, 600,000 apps are now on offer, while the company has a growth rate of one billion app downloads per month.
The Android operating system is the top-selling smartphone platform, currently occupying 52.5 per cent of the global smartphone market. According to official figures from Google, over 550,000 new Android devices are activated every single day, while there are 190 million devices currently in operation.
Of course, the rise in smartphone in adoption has major implications for organisations; more users using the superior capabilities of smartphones to interact with companies via mobile browsers and m-commerce applications. Indeed, in November, it was revealed that over 44 per cent of the population in the United Kingdom now own a smartphone.
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