91 per cent of the top 100 brands have a presence on at least one app store, according to a new survey. The investigation, from research house Distimo, found that 91 of the Interbrand best brands have an app on either the Apple, Android or other platform. This statistic is compared to only 51 per [...]
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UK consumers use their mobile for internet access more often than their European counterparts, according to a new survey from Forrester research. The Global Mobile Behaviours 2011 report found that 31 per cent of UK adults use mobile internet at least once a month. This is compared to just 19 per cent from those living [...]
commentThe Affiliate and Performance Marketing Conference and Exhibition is currently taking place in the Hilton Hotel, London. This afternoon, a session on mobile marketing, hosted by Kevin Edwards, caught our attention. Here are some of our favourite tweets from those watching the presentation in the audience. <a href=”http://storify.com/thisisnumero/our-favourite-tweets-from-a4uexpo” target=”_blank”>View “Our favourite tweets from #a4uexpo” [...]
commentA new report from IBM, which compares online website users to traffic from a mobile device, has predicted a record-breaking year for visitors originating from a feature or smartphone. The research, featured in the UK Christmas Season Readiness Report, predicts that, based on current trends, hits from mobile devices will contribute to over 10 per [...]
commentClear Channel, the international advertising agency, is to install 100 interactive billboards in the capital over the coming weeks. The digital screens, which will be placed around Oxford Street, King’s Cross and Islington, will each have ‘near-field communication’ capability; technology which allows consumers to interact with the advert via their mobile phone. The billboards will [...]
commentSimon Khan, the numero sponsored European Tour golfer, got off to one of his best starts of the season at Vilamoura today. 7 birdies and an eagle were the cornerstones of a superb round of 65, securing second place at the end of the first day’s play. There were clear signs of Simon’s form a [...]
commentHere at numero, we’re always examining how people are utilising new channels like Twitter to share their own experiences of businesses. We investigate the way consumers voice their praise and concern and we keep a keen eye on emerging trends in order to better understand the latest consumer behaviour. As such, we pay particular attention [...]
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Simon Khan’s social CRM lesson for business