Mobile phone statistics from America

Published on 23 September 2011 by in Customer Service

us mobile statistics Mobile phone statistics from America

Here at numero, we’re always keen to highlight research into growing customer trends. Our job is to keep abreast of the different contact channels consumers choose to use and we’re constantly on the lookout for emerging patterns in customer behaviour.

As such, we were interested to read the latest study from the Pew Research Centre. The investigation, The Internet and American Life Project, investigated the ways mobile phone users reacted to different communication mediums.

The first statistic to note is that 83 per cent of American adults now own mobile phones. This means that, in a country of over 250 million individuals over 18, there are nearly 208 million handsets. That’s equal to the combined total population of Germany and Japan.

But, the study also investigated how these American adults used their mobile. It found that 53 per cent of users preferred a voice call to a text message, while 31 per cent where in favour of receiving an SMS rather than taking part in a phone conversation. Furthermore, the research discovered that younger adults were more likely to text than any other generation; those people aged between 19-24 received and exchanged an average of 50 messages per day. The research came from a representative phone survey of 2,277 adults.

The study highlighted some interesting points:

  • The proliferation of mobile phones
  • The ratio between those who prefer to send SMS messages or call
  • The use of SMS messaging in the younger generation

All of these points are important to consider. The mobile phone is increasingly becoming a method of communication for consumers when they wish to contact a company. The growth in smartphone usage now means that customers can browse a website, tweet a business or purchase a product straight from their mobile phone.

What’s more, the Pew study also highlights the fact that different people have different preferences when it comes to communication. No two customers are the same and companies need to be aware that consumers may want to contact them in different ways. This is also reflected in the last point. The younger consumer expects a brand to be able to communicate with them on their preferred channel.

So, are you?

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