The week in mobile news

Published on 09 September 2011 by in Latest News

mobile news The week in mobile news

It’s been an exceptionally busy week in the world of mCommerce and mobile marketing. The launch of a new IAB research paper started a hectic seven days in the mobile community and we’ve been delighted to see a variety of mobile studies in the news over the week.

Here at numero, we’re seeing a consistent rise in the number of organisations contacting us to discover more about our mobile crm solutions; the mobile platform is becoming more and more important for customers and a growing variety of businesses want to be able to capitalise on this developing consumer trend.

Here are our top ten mobile and mCommerce statistics of the week:

The average transaction completed via mCommerce is £20.77 (via numero).

O2 More, the personalised media platform from the network operator, has recruited 6 million customers (via Mobile Marketing Magazine).

The number of mCommerce users grew by 10 per cent between 2010 and 2011. (via Mobile Marketing Magazine).

Mobile app downloads will grow 144% year on year to hit 18 billion next year.

Annual app downloads are predicted to top 45 billion in the next five years.

Windows phones will oust Blackberry as the third most popular mobile app platform by 2016.

Premium app downloads (those priced above £3) will hit £2.3bn this year. This is from £1.2bn in 2010.

(Via NMA)

Consumers prefer mobile websites to apps (via WARC).

1 in 4 UK smartphone users have been exposed to mobile advertising (via Mobile Marketing Magazine).

numero integrates with CDL to enhance multi-ch...

Customer experience specialist numero has collaborated with software house CDL, to enhance the insurance shopping experience through int...

Press Release: Callcredit Information Group Ac...

Callcredit Information Group, backed by private equity firm, GTCR, has acquired numero, the customer experience management specialist, i...

3 Customer service trends providing great customer experiences

3 Customer service trends providing great cust...

3 Customer service trends providing great customer experiences

Google Buy Now button coming soon

Google Buy Now button coming soon

Google Buy Now button coming soon

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