Here at numero, we’re always demonstrating the importance of social media in the customer contact process. Consumers use sites like Twitter and Facebook to express their concerns about a service, complain about delivery times and question bill payments. Conversely, social media users are also more than happy to praise good customer service when they come [...]
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A leading UK contact centre manned by hundreds of agents handling hundreds of millions of transactions annually has completely re-engineered its business processes with the help of numero. One of the groundbreaking outcomes of this large-scale project has been a fundamental re-assessment in the way the business measures, monitors and evaluates the performance of its [...]
commentHere at numero, we’re always keen to highlight research into growing customer trends. Our job is to keep abreast of the different contact channels consumers choose to use and we’re constantly on the lookout for emerging patterns in customer behaviour. As such, we were interested to read the latest study from the Pew Research Centre. [...]
commentPhone. Email. Twitter. Mobile. For a company the size of BT, it is crucial that customer service runs across dozens of different channels. The company had more than 15 million customers and, each year, receives over 70 million calls and 2.5 million emails. As we’ve said in the past, ensuring a consistent service across all [...]
commentHere at numero, we eagerly poured over the latest Nielsen report this week; an investigation into social media’s growing popularity and the effect online behaviour has on the purchasing funnel. The research, The Social Media Report Q3 2011, looked into several different areas of social media use, dissecting the gender, age, behaviour and wealth of [...]
commentA new blog post from Google has examined the growing trend of mobile shopping, highlighting just how important the smartphone has become in the ways consumers interact with brands. The blog post from Johanna Werther, senior product marketing manager for Google’s mobile advertisement department, demonstrated the importance of the mobile format for customers. Her article, [...]
commentThere’s a huge amount of excitement at numero this afternoon as we watch with interest our man’s move up the leaderboard of the latest European Tour event – the KLM Open in The Netherlands. Following a rain delay yesterday, Simon had a strong finish to his first round before setting out on his second 18 this afternoon. [...]
commentIt’s been an exceptionally busy week in the world of mCommerce and mobile marketing. The launch of a new IAB research paper started a hectic seven days in the mobile community and we’ve been delighted to see a variety of mobile studies in the news over the week. Here at numero, we’re seeing a consistent [...]
commentA new research document from the Internet Advertising Bureau (IAB) has highlighted the growing popularity of mobile commerce after discovering that the average consumer spend via mCommerce has risen by 43 per cent over the year. The survey, which interviewed 1,000 individuals, found that the average mobile spend increased from £12.20 in 2010 to £17.49 [...]
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Simon Khan’s social CRM lesson for business