Vodafone is the latest organisation to announce a’Facebook phone’, a handset which features a button allowing instant access to the social networking service.
The feature on the Vodafone 555 Blue, which is also available on the HTC Salsa and HTC ChaCha, allows users to quickly connect to their account on the social network.
The Vodafone 555 Blue is the latest in a strong of models to favour the social networking site; in February, London-based INQ revealed the Cloud Touch model, a smartphone which is billed as the first ‘Facebook phone’.
Considering the audience size and engagement of the social platform, It should come as no surprise that more mobile companies are deciding to integrate Facebook into their devices.
But, it’s not just Facebook being sewed into these mobile handsets; earlier this year, Apple announced it would be integrating Twitter into its latest operating system.
Here at numero, we’ve spoken extensively about the rise of the ‘smartphone consumer‘, an engaged, mobile customer who uses integrates their social communication with their mobile use. These individuals use Twitter to document their lives, Facebook to gossip with their friends and LinkedIn to connect with their colleagues. And they do all of this via their mobile phone.
It should come as no surprise then that this smartphone consumer also uses their iPhone or HTC Desire to communicate with their favourite brands. Twitter and Facebook are becoming viable contact channels for customers; leaving a message on a Facebook page or tweeting a company is normal for many consumers.
And they normally expect a response…