WiFi in Tesco stores highlights importance of mobile consumer

Published on 25 July 2011 by in Customer Service, Latest News

tesco wireless stores1 WiFi in Tesco stores highlights importance of mobile consumer

The growing importance of mobile consumers was highlighted again today as supermarket chain Tesco announced it would be offering customers WiFi services in its stores across the United Kingdom.

The new initiative, which will be available for free, is designed to give smartphone and laptop users the opportunity to surf the internet while shopping in-store. The technology is currently being piloted in four branches across the country. If successful, it will be rolled out nationwide.

Here at numero, we’re constantly aware of the growth in smartphone market share; more and more consumers are using their mobile to engage with the online world. As a result, this step by Tesco shouldn’t come as a surprise to anyone. By encouraging customers to use their phones to access the company’s iPhone and Android apps for free, or compare food prices with other competitors, Tesco are showing a willingness to engage with this emerging platform.

And when you consider the continuing evolution of the Tesco Clubcard scheme, placing it online and making it available via mobile web, the move seems like a sensible one.

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