More companies turn to the mobile medium

Published on 24 May 2011 by in Latest News

near field communication More companies turn to the mobile medium

It’s been a busy few days for near-field communication. Last week, Orange and Barclaycard recently announced the launch of their ‘mobile wallet’ Quick Tap; a service which allows companies the ability to pay for services via their mobile phone.

Today, it has been announced that the same technology was also being applied to movie posters advertising the latest X-Men movie. Near-field technology (or NFC) is being used to direct users who pass campaign posters for X-Men: First Class to the film’s trailer or Facebook page. Each poster contains a chip which interacts with phones in the vicinity.

Speaking about the technology, Neil Garner, head of the company responsible for the technology, said of the campaign:

“NFC offers advertisers greater opportunities to build hyper-local promotional campaigns using media-rich, high-quality content that can only enhance their relationships with their customers.”

Way back in February, we predicted that 2011 would the year of near-field communications, although the emergence of nfc isn’t the only mobile advancement for the year. We also suggested that location-based marketing would begin to gain more prominence.

Earlier in the month, The Co-operative Food announced that it had signed a partnership with mobile-provider O2 to advertise to mobile users within a set vicinity of a Co-operative store. The service, known as You Are Here, sends O2 customers a text massage when they are within a 0.5 mile radius of a store.

If you’ve not yet started to look at ways to interact with your customers via their mobiles, we’d recommend you begin the process now.

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