With 500 million Facebook users worldwide (including 27 million in the UK), 100 million Twitter accounts globally and the average user spending 15 minutes a day on YouTube, Social Media is undoubtedly here to stay. Smart brands have already embraced the medium and others must follow in order to listen to, understand and communicate with [...]
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New research from Marketing Magazine identifies the importance of multi-channel communication – including social media – when addressing the needs of consumers. It also highlights that email, mail, the Internet, text and social media are all preferred above phone as a way of companies keeping in touch.
commentnumero today published the findings of research into the customer service performance of leading businesses The report is essential reading for senior management and customer services professionals as it will help establish a benchmark for businesses to evaluate their own performance against. Free copies of the 32 page report are for a limited period of time.
commentThe digitally empowered consumer is a vitally important concept for any business striving to deliver world class service to market. Referencing some excellent source material by Forrester’s Josh Bernhoff, this post includes some excellent examples of ways to respond to their demands with smartphone apps and mobile technology.
commentWe make it our business to identify and respond to trends such as the 91% increase in iPhone purchases in the last quarter and 300% increase in web browsing in the UK. our new iPhone application not only satisfies the demand from consumers, it significantly streamlines returns process – delivering significant cost savings in the process.
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Simon Khan’s social CRM lesson for business