Mike Hancox the CEO of Ideal Shopping Direct plc, the TV shopping and online business, today highlighted the importance of the numero software platform within its Preliminary Results announcement to the City. Commenting on the strong return to profitability within the business, Mike heralded the impact of numero commenting that:
“We invested in numero customer management software which significantly improved our customer service in the area of e-mail processing. With regard to product delivery, we increased the speed of delivery to the customer and introduced track and trace technology to give visibility to the delivery process”.
The latter point is a clear indication of the strategic fit of the numero solution with the Ideal Shopping business, as its logistics partner the Home Delivery Network, also depends on the numero software platform.
The multi-channel capabilities of the numero software platform are an excellent fit with the strategy of Ideal Shopping. Paul Wright, Chairman, states:
“Having undertaken a strategic review and refocused the business on the fundamentals that had originally made the Company successful, I am delighted that Ideal Shopping Direct has completed its turnaround plan and delivered an excellent performance in the second half of the year. The strategy we have adopted to diversify from being a TV centric shopping company to become a multi-channel business, whilst exploiting our core values and strengths, has begun to pay dividends”.