Google’s late entry into the world of Social Media with last week’s launch of Buzz, resulted in a media frenzy fueled by everything from Class Actions complaints in US Courts to referrals to privacy groups on both sides of the Atlantic, culminating in the immediate redesign of the service by the company behind the world’s most popular search engine. So, things didn’t quite go as planned for Google founder Sergey Brin, pictured, following the launch.
However, despite all the furore, Buzz joins a growing band of Social Media tools that are changing the way that consumers communicate. Some staggering figures from one of the best known communities (Facebook), shows just how dominant the channel has become for many:
- More than 400 million active users – 50% of whom log-on everyday
- Doubled the number of users over the last two years alone
- More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) that is shared each week
- More than 20 million people that become fans of pages each day
The change in communication behaviour is further evidenced by the the fact that more than 100 million users currently access Facebook through their mobile devices. These mobile users are more than twice as active on Facebook than non-mobile users. So, it’s clearly not a case of a change is gonna come but rather that the new world is here.
Social media was a major topic of conversation when we spoke at the CCA Global Customer Contact Centre in November. It was clear that many customer service professionals were trying to establish exactly how they could capitalise on the opportunities and address the challenges created by the Social Media platform. Keep a watch on our blog as we will shortly publish further details of the gateway we have devised to enable businesses to do exactly that.
In the meantime, try and keep pace with the news on Social Media – last week alone Twitter passed the landmark figure of 50 million tweets being sent each day – more than 20 times the traffic the microblogging service was experiencing a year ago. In the process, it has overtaken Myspace in terms of activity levels, having experienced an annual growth rate of a staggering 1,400% during the past 12 months. Read more here>.