Five retirement segments identified

Published on 09 December 2009 by in Latest News

There’s a great article on the Daily Mail website  Five retirement segments identified the 2009 Mosiac Consumer Classification system. In the new system, Experian has identified 155 Mosaic person types within 67 household types and 15 groups – these include five retirement segments comprising:

  • Balcony downsizers
  • Country loving elders
  • Beachcombers
  • Golden retirement
  • Bungalow quietude

You can see snipets of the profiles for these segments on the Daily Mail website. From a customer service perspective, these segments share some of the characteristics identified by our ‘Silver surfer‘ and ‘Grumpy old man‘ consumer profiles. To keep track of these segments and others currently being researched by numero, take a look at this section.

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