There’s a great article on the Daily Mail website 
the 2009 Mosiac Consumer Classification system. In the new system, Experian has identified 155 Mosaic person types within 67 household types and 15 groups – these include five retirement segments comprising:
- Balcony downsizers
- Country loving elders
- Beachcombers
- Golden retirement
- Bungalow quietude
You can see snipets of the profiles for these segments on the Daily Mail website. From a customer service perspective, these segments share some of the characteristics identified by our ‘Silver surfer‘ and ‘Grumpy old man‘ consumer profiles. To keep track of these segments and others currently being researched by numero, take a look at this section.
Simon tees off 2012
