Don’t say we didn’t warn you. The hot topic for this year’s Annual Marketing to Student’s Conference, is the emergence of the ‘Ever-changing tech-savvy student’ – who shares many characteristics with our own Jenny, the fire and forget consumerist. As you can see from the website for the conference, brands including Motorola, Lynx, Channel 4, Rugby Football Union and TimeOut are all focusing on their communication strategies for this key consumer segment. They are also putting a lot of effort into reaching the segment via the most appropriate communication channels, including mobile, social media and online. All of which provides further evidence of the polarisation of preferred communication channels in society.