We’ve talked at length about Jenny, our Fire & forget consumerist, within this blog. So too Generation Y that she belongs to, however when considering consumer behaviour it is important to recognise the generational differences that exist within our society. As well as Jenny’s generation, we have Generation X, then the Baby Boomers and the [...]
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He speaks many languages. Knows exactly what every individual child wants. Makes sense of millions of poorly addressed letters, written in endless styles. Has his movements tracked online. Cheerfully accepts all forms of communication from email to wishes. And takes care of millions upon millions of specific requests in a matter of hours. Father Christmas [...]
commentOur Fire and Forget Consumerist is part of the infamous Generation Y. Importantly for customer service professionals, our research and video evidence, confirms that the consumer segments within Generation Y are likely to walk away from businesses that don’t operate in the way they do.
commentnumero is presenting a paper at AI-2009, the conference of the British Computer Society Specialist Group on Artificial Intelligence, the leading UK-based conference on Artificial Intelligence and the longest running AI conference in Europe.
The presentation explains how numero uses advanced artificial intelligence technology to analyse inbound messages from customers, in order to meet the demands of modern, multi-channel contact centres. Particular focus is given to how numero uno learns to distinguish different kinds of messages, assign them to the correct business category and help to maximise the efficiency of a team of agents handling inbound messages across multiple channels.
commentThe Daily Mail reports on 5 retirement segments in the new Mosiac 2009 consumer classification system. From a customer service perspective these segments share important characteristics with our Silver surfer and Grumpy old man segements.
commentDon’t say we didn’t warn you. The hot topic for this year’s Annual Marketing to Student’s Conference, is the emergence of the ‘Ever-changing tech-savvy student’ – who shares many characteristics with our own Jenny, the fire and forget consumerist. As you can see from the website for the conference, brands including Motorola, Lynx, Channel 4, [...]
commentWe all recognise how important it is to keep close to customers. As part of our ongoing research into the needs, expectations and preferences of consumers, we recently ventured on to the streets of a major City to interview the public. The resulting video footage provides a fascinating insight to the differences between people everywhere. As this [...]
commentA recent visit to my local GP surgery provided a fascinating insight to the adoption of communication technology in the NHS that has far-reaching consequences for all customer services businesses. The vast majority of consumers use the NHS in some way or another. And so, it is important to note that small, local GP practices are embracing [...]
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latest tweets
Have a very relaxing weekend from everyone here in the numero office.
18 May 2012
What would you say is the most important app on your mobile phone? Interested in know.
18 May 2012
Average number of apps per smartphone jumps 28 per cent in the US. http://t.co/QsqZYqS1
18 May 2012
#ff for the conversations this week: @guy1067 @delineo @dac_j @STATravel_UK @crosscountryuk
18 May 2012
@r_kempes Congrats on the Google+ coverage. Must feel good!
18 May 2012
RT @101holidays: How Laterooms got 500,000 followers on Google+ http://t.co/OOSS3YU7
18 May 2012
How People Spend Their Time Online http://t.co/RBvLHggI (via @iamJamesBox)
18 May 2012
Furthermore, 80% of the UK user base logs on via mobile, compared to 55% globally.
18 May 2012
If you missed it earlier this week, Twitter now has 10 million users in the UK. http://t.co/9qKKuMhk
18 May 2012
RT @martinhw: 65% of consumers think social media is a better way to communicate with brands than through call centres http://t.co/OVWHXawO
18 May 2012
numero sponsorship
A different ball game
Published on 8 November 2011 by numeroadmin in Latest News
The Portugal Masters provided the perfect opportunity for the numero team to spend time in Simon's company. Amongst many entertaining hours - including chance to take the video footage shown in this post - we learnt a little more about the Essenc
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Off to a flyer in Portugal
Published on 13 October 2011 by numeroadmin in Latest News
Simon Khan, the numero sponsored European Tour golfer, got off to one of his best starts of the season at Vilamoura today. 7 birdies and an eagle were the cornerstones of a superb round of 65, securing second place at the end of the first day's pl
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Simon hits the front
Published on 9 September 2011 by numeroadmin in Latest News
There's a huge amount of excitement at numero this afternoon as we watch with interest his move up the leaderboard of the latest European Tour event - the KLM Open in The Netherlands. Following a rain delay yesterday, Simon had a strong finish to
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European tour with Simon Khan
Published on 26 August 2011 by numeroadmin in Latest News
numero believes in doing business differently. In keeping with our ‘do the right thing’ brand ethos, we endeavour to build special relationships with customers by working as closely with their businesses as possible. In support of this approac
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Our sponsorship of Simon Khan
Published on 12 August 2011 by numeroadmin in Latest News
As a recent winner of the European Tour’s flagship event and major championship regular, Simon Khan knows what it’s like to be on top of his game. His victory at last year’s BMW PGA Championship was a triumphant tale of dedication, commitmen
Read moreGuy Colclough
Fascinating insight into the way brands use Twitter as a CRM tool, once again demonstrating that customer engagement and management is vital across the social web. Details here.
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Simon Khan’s social CRM lesson for business
Always a Chance to inspire
